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	<title>News &#8211; Elephero</title>
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	<description>Corporate Gift &#38; Premium Gifts Supplier Malaysia</description>
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	<title>News &#8211; Elephero</title>
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		<title>Elephero&#8217;s statement on Covid-19</title>
		<link>https://elephero.com/news/elepheros-statement-on-covid-19/</link>
		
		<dc:creator><![CDATA[Elephero Team]]></dc:creator>
		<pubDate>Thu, 06 Aug 2020 06:09:41 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<guid isPermaLink="false">https://elephero.com/?p=8019135</guid>

					<description><![CDATA[Our production and manufacturing operations are not affected by the pandemic and are continuing to operate as normal.]]></description>
										<content:encoded><![CDATA[<p class="leading">The novel coronavirus also known as <strong>COVID-19</strong> is now a pandemic, affecting millions of lives and businesses around the world. Our hearts go out to everyone whose families have been affected.</p>
<p>We are closely monitoring the situation and encourage everyone’s support to flatten the curve by staying at home and practicing social distancing. To support this cause, our sales, support and development staff are working from home, so please pardon any interruptions from sounds of crying children, dogs barking or piano rehearsals in the background during meetings or phone calls.</p>
<p>Many of our customers have reached out asking about how this affects our current production capacity and operation, expressing concern and urgency towards their packaging projects.</p>
<h2>Elephero is <em>fully operational</em></h2>
<p>Our production and manufacturing operations are not affected by the pandemic and are continuing to operate as normal. Backed by our global distribution network, we remain vigilant in reliably providing our customers with quality packaging at competitive prices, with greater precautions in place to keep our employees, our partners and our facilities safe and healthy.</p>
<h4>Deliveries may experience some delays</h4>
<p>We are working diligently with our freight partners to maintain reliable delivery services for our customers; however, the outbreak is reducing global capacity for logistics causing delays and increasing surcharges where applicable. Ask our Product Specialist for up-to-date information regarding your deliveries, shipping quotes and alternatives to meet your project goals.</p>
<h4>We understand the importance of packaging to our customers</h4>
<p>We are closely monitoring the development of the outbreak and how it affects us, our industry and our customers. Our team will be providing frequent updates so you can better manage your business, timelines and packaging needs. Bookmark this page and check back regularly for the latest updates.</p>
<h2>Reduce the effects of COVID-19 on your packaging project</h2>
<p>Here are some tips that have helped our customers complete their packaging projects despite the recent setbacks.</p>
<h4>Plan ahead and order more, earlier for better prices</h4>
<p>Material prices are rising from the impacts of COVID-19 from reduced supply in labor and transportation, which can also lead to shortages and delays. Ordering a larger production run ahead will ensure your products have the packaging it needs to continue selling, at the best prices to meet your business goals.</p>
<h4>Get in touch with us</h4>
<p>We understand that your plans have been disrupted by the outbreak, so we are being updated daily with supply-chain solutions from our business partners. Our Product Specialists will work with you to create custom solutions that will help you conquer your business and packaging objectives.</p>
<h4>Move all of your business and marketing online — at least for now</h4>
<p>Online sales have seen a surge with shoppers moving all of their purchasing to e-commerce. Sell your products online through popular platforms such as <a href="https://lazada.com.my">Lazada</a> and <a href="https://shopee.com.my">Shopee</a> or take this time to develop your own online store.</p>
<div id="attachment_8019142" style="width: 650px" class="wp-caption alignnone"><img aria-describedby="caption-attachment-8019142" loading="lazy" class="size-large wp-image-8019142" src="https://elephero.com/wp-content/uploads/2020/08/united-nations-covid-19-response-PUK3NiXoHO4-unsplash-min-848x1200.jpg" alt="Social distancing made simple." width="640" height="906" srcset="https://elephero.com/wp-content/uploads/2020/08/united-nations-covid-19-response-PUK3NiXoHO4-unsplash-min-848x1200.jpg 848w, https://elephero.com/wp-content/uploads/2020/08/united-nations-covid-19-response-PUK3NiXoHO4-unsplash-min-600x849.jpg 600w, https://elephero.com/wp-content/uploads/2020/08/united-nations-covid-19-response-PUK3NiXoHO4-unsplash-min-1200x1697.jpg 1200w, https://elephero.com/wp-content/uploads/2020/08/united-nations-covid-19-response-PUK3NiXoHO4-unsplash-min-424x600.jpg 424w, https://elephero.com/wp-content/uploads/2020/08/united-nations-covid-19-response-PUK3NiXoHO4-unsplash-min-768x1086.jpg 768w, https://elephero.com/wp-content/uploads/2020/08/united-nations-covid-19-response-PUK3NiXoHO4-unsplash-min-1086x1536.jpg 1086w, https://elephero.com/wp-content/uploads/2020/08/united-nations-covid-19-response-PUK3NiXoHO4-unsplash-min.jpg 1414w" sizes="(max-width: 640px) 100vw, 640px" /><p id="caption-attachment-8019142" class="wp-caption-text">Social distancing made simple.</p></div>
<p>Social media has also seen a major surge of consumption from users spending much more time at home. Take the opportunity to market to these people through social media marketing to get your brand and products recognized.</p>
<h2 id="we-are-in-this-together">We are in this together</h2>
<p>Our success is contingent on our customers’ success and we understand the importance of packaging to our customers’ survival.</p>
<p>It is important to remember that health and safety remains the highest priority in getting through this outbreak. No project or business is more important than the lives at stake.</p>
<p>For updates regarding the novel coronavirus, you can follow updates from the <a href="https://www.who.int/emergencies/diseases/novel-coronavirus-2019/advice-for-public" target="_blank" rel="nofollow noopener noreferrer" data-wpel-link="external">World Health Organization</a> and <a href="https://www.worldometers.info/coronavirus/" target="_blank" rel="nofollow noopener noreferrer" data-wpel-link="external">Worldometer</a>.</p>
<p>Stay strong and safe. Let us work together to get through this challenge.</p>
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		<post-id xmlns="com-wordpress:feed-additions:1">8019135</post-id>	</item>
		<item>
		<title>What are the best types of branded swag to promote at corporate events?</title>
		<link>https://elephero.com/news/what-are-the-best-types-of-branded-swag-to-promote-at-tradeshows/</link>
		
		<dc:creator><![CDATA[Elephero Team]]></dc:creator>
		<pubDate>Thu, 19 Dec 2019 06:48:22 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<guid isPermaLink="false">https://elephero.com/?p=1019300</guid>

					<description><![CDATA[Corporate events provide a unique opportunity for businesses to connect with people who have a purchase intention and are decision makers in their organizations.]]></description>
										<content:encoded><![CDATA[<p class="leading">Corporate events provide a unique opportunity for businesses to connect with people who have a purchase intention and are decision makers in their organizations.</p>
<p>While 46% of tradeshow attendees comprise of middle or top management, as high as 81% of people attending corporate events have buying authority, according to CEIR figures reported by Trade Show News Network.</p>
<p>Although this is a fabulous opportunity to come face-to-face &amp; network with prospective buyers, the most important corporate events have hundreds of booths competing for attention. Companies spend thousands of dollars to ensure they stand out and are visited by their target audience. On the other hand,attendees spend close to 3 hours on average, communicating with many of their competitors. So, even if your booth is able to attract significant footfall,how do you ensure that the decision makers remember you even after the event isover? An effective way to achieve this is by giving away promotional gifts. Elephero is very effective in creating a lasting impression &amp; significantly increasing brand recall.</p>
<p>So, here are some amazing branded swag ideas that can keep your company on the minds of your target audience.</p>
<p>Best branded swag to give away at corporate events:</p>
<div id="attachment_1019629" style="width: 1170px" class="wp-caption alignleft"><img aria-describedby="caption-attachment-1019629" loading="lazy" class="size-full wp-image-1019629" src="https://elephero.com/wp-content/uploads/2019/12/4-copy-.jpg" alt="Samples — Water Bottles" width="1160" height="772" srcset="https://elephero.com/wp-content/uploads/2019/12/4-copy-.jpg 1160w, https://elephero.com/wp-content/uploads/2019/12/4-copy--600x399.jpg 600w, https://elephero.com/wp-content/uploads/2019/12/4-copy--768x511.jpg 768w" sizes="(max-width: 1160px) 100vw, 1160px" /><p id="caption-attachment-1019629" class="wp-caption-text">Samples — Water Bottles</p></div>
<h3>1. Drinkware</h3>
<p>Branded drinkware is almost always used, provided it is of good quality and the artwork is stylish. These include coffee cups, water bottles,can coolers, glasses and travel mugs. A full color imprint of your logo and tagline can make the item look attractive. Drinkware is durable, is a daily-useitem and has high perceived value. To increase their utility for your target audience, you could choose ones with insulation, which keeps the drink perfectly hot or cold.</p>
<h3>2. Headwear</h3>
<p>Stay on top of their minds, literally! Your logos and maybe a clever slogan could look chic and be worn by the people you hand them out to.These include caps and beanies. As these provide protection, like shade or warmth, they create goodwill for your brand.</p>
<h3>3. Power Bank</h3>
<p>These are portable and extremely useful. People can easily carry them in their pocket or laptop bag. They give peace of mind when traveling, as Americans on average use their smartphones for close to 4 hours per day, according to figures released by eMarketer. When someone finds that their smartphone or tablet has run out of battery and needs to use your power bank, it could create a huge positive impact for your brand.</p>
<h3>4. Swag Kit</h3>
<p>Instead of choosing one item, consider giving a swag kit. All the items can be put into a branded tote. This not only looks good, but the tote becomes another item that people can continue using. The pack can include business or sports socks, drinkware,headgear and a pen.</p>
<p>Apart from these, consider items like branded t-shirts, backpacks,pocket journals and pens are great ideas for promotional giveaways.</p>
]]></content:encoded>
					
		
		
		<post-id xmlns="com-wordpress:feed-additions:1">1019300</post-id>	</item>
		<item>
		<title>What is Brand Merchandising?</title>
		<link>https://elephero.com/news/what-is-brand-merchandising/</link>
		
		<dc:creator><![CDATA[Elephero Team]]></dc:creator>
		<pubDate>Thu, 12 Dec 2019 11:27:50 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<guid isPermaLink="false">https://elephero.com/?p=1019001</guid>

					<description><![CDATA[While it may seem like a complicated topic at first glance, brand merchandising is...]]></description>
										<content:encoded><![CDATA[
<p>While it may seem like a complicated topic at first glance, brand merchandising is actually just a modern name for a business technique that has been in use for almost as long as human commerce has been around.</p>



<p>Brand merchandising can be simply described as the act of creating an authentic, identifiable company logo and brand identity, and then incorporating this recognizable visual aesthetic on products or services that are used by customers. While some products that use logos are proprietary to a company, many other such products are every day items that include quality hats, drinkware, premium hoodies, t-shirts, and the like.</p>



<div id="attachment_1019062" style="width: 650px" class="wp-caption alignleft"><img aria-describedby="caption-attachment-1019062" loading="lazy" class="wp-image-1019062 size-large" src="https://elephero.com/wp-content/uploads/2019/12/tumblr_p4r7yhjHA91u7hb5bo1_1280-1024x1024.jpg" alt="" width="640" height="640" srcset="https://elephero.com/wp-content/uploads/2019/12/tumblr_p4r7yhjHA91u7hb5bo1_1280-1024x1024.jpg 1024w, https://elephero.com/wp-content/uploads/2019/12/tumblr_p4r7yhjHA91u7hb5bo1_1280-600x600.jpg 600w, https://elephero.com/wp-content/uploads/2019/12/tumblr_p4r7yhjHA91u7hb5bo1_1280-100x100.jpg 100w, https://elephero.com/wp-content/uploads/2019/12/tumblr_p4r7yhjHA91u7hb5bo1_1280-1200x1200.jpg 1200w, https://elephero.com/wp-content/uploads/2019/12/tumblr_p4r7yhjHA91u7hb5bo1_1280-300x300.jpg 300w, https://elephero.com/wp-content/uploads/2019/12/tumblr_p4r7yhjHA91u7hb5bo1_1280-150x150.jpg 150w, https://elephero.com/wp-content/uploads/2019/12/tumblr_p4r7yhjHA91u7hb5bo1_1280-768x768.jpg 768w, https://elephero.com/wp-content/uploads/2019/12/tumblr_p4r7yhjHA91u7hb5bo1_1280-200x200.jpg 200w, https://elephero.com/wp-content/uploads/2019/12/tumblr_p4r7yhjHA91u7hb5bo1_1280-500x500.jpg 500w, https://elephero.com/wp-content/uploads/2019/12/tumblr_p4r7yhjHA91u7hb5bo1_1280.jpg 1280w" sizes="(max-width: 640px) 100vw, 640px" /><p id="caption-attachment-1019062" class="wp-caption-text">Random caption</p></div>
<p>Well-executed brand marketing efforts can provide businesses that properly apply the technique with a number of benefits. Here are just a few to get your wheels turning.</p>



<ul>
<li><strong>Improved Brand Awareness.</strong> It is important to note that when an individual receives branded merchandise, this merchandise may be on display wherever the recipient goes. For example, a person who wears a custom apparel piece like a branded hat will likely wear this hat around their friends, family members, and other associates. In this way, overall awareness of a brand can be easily and effectively enhanced, especially if the product itself is well-designed and adds value to its recipient.</li>
<li><strong>Low Cost of Entry.</strong> Properly executed brand merch campaigns can actually be relatively inexpensive in advertising terms. There are a multitude of common items that can be used for brand marketing, including lower cost items like off-the-shelf hats, t-shirts, pens, popsockets, key rings, etc. For the cost of having the logo placed on these inexpensive items to be gifted at high quantities, businesses can receive a lot of continuous advertising for their brands that isn&#8217;t limited to the number of impressions or clicks dictated by their budget.</li>
<li><strong>Targeted Distribution.</strong> Businesses can strategically design their branded apparel and goods to reach a specific demographic, and can thus make their marketing efforts more effective. For example, a company that specializes in cycling equipment might offer athletic apparel or sport water bottles, and place their branded merchandise on websites that are known to be frequented by members of the cycling community. <br />These are examples of some of the commonly seen benefits that strong brand merchandising campaigns can provide, but are by no means the only benefits that can be enjoyed.</li>
</ul>



<h3>What Are Some Products That Are Commonly Merchandised?</h3>



<p>Just about any product, service, or even person can be associated with a specific company through brand marketing. This includes athletes that use certain brands of equipment, service companies that use recognizable mascots, and much more. Custom headwear and private label apparel are two popular options that are commonly seen in marketing efforts.</p>





<p>Other items that are on trend right now include drinkware, bags, journals, etc. The best approach to deciding which merchandise pieces are best for a specific business can be achieved by following the steps outlined in our Definitive Guide to Premium Brand Merchandising.</p>





<h3>Get Started</h3>



<p>We believe every piece of branded merchandise is an opportunity for people to experience the unique story and ethos of your brand. Partner with us to amplify your brand&#8217;s message and emotionally connect with your audience with curated merchandise and private label apparel.</p>
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		<post-id xmlns="com-wordpress:feed-additions:1">1019001</post-id>	</item>
		<item>
		<title>Hello world!</title>
		<link>https://elephero.com/news/hello-world/</link>
		
		<dc:creator><![CDATA[Elephero Team]]></dc:creator>
		<pubDate>Wed, 27 Nov 2019 04:41:38 +0000</pubDate>
				<category><![CDATA[News]]></category>
		<guid isPermaLink="false">https://elephero.com/?p=1</guid>

					<description><![CDATA[Welcome to WordPress. This is your first post. Edit or delete it, then start...]]></description>
										<content:encoded><![CDATA[
<p>Welcome to WordPress. This is your first post. Edit or delete it, then start writing!</p>
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